Marion Heinrich owned flagship boutiques for luxury brands such as Balenciaga, Tom Ford, and Isabel Marant, as well as a multibrand shop in Munich. As E-Commerce Manager, I transformed their website into a successful e-commerce platform using WordPress and WooCommerce, resulting in a significant increase in sales. I enhanced usability and responsiveness through a modular website content structure and drove further growth with on-page optimization, targeted newsletter campaigns, Google Ads, and strategic SEO initiatives. I also conducted regular KPI and competitor analyses to identify development opportunities and ensure continuous improvement.

//WORDPRESS //WOOCOMMERCE