Marion Heinrich

Marion Heinrich, a company that owned a multibrand shop and flagship boutiques in Munich, appointed me as the e-commerce manager. In this role, I created the online shop based on WordPress and WooCommerce, significantly boosting company sales. I enhanced usability and responsiveness through a modular website content structure and implemented measures to increase sales, including Onpage optimization, newsletter strategies, Google Ads, and SEO. Additionally, I conducted KPI and competitor analyses to identify development opportunities.