Curriculum Vitae

/**

My background is a mix of theater storytelling and retail leadership. Writing for theater taught me how to build frameworks and think about how a 'user' experiences a narrative. In fashion retail, I managed a team of 13 and ran a store solo for five months—an experience that grounded me in people management and day-to-day coaching.

Today, I use that experience to bridge the gap between digital and physical retail. I enjoy taking a project from the early strategy phase all the way to delivery. My goal is always to cut through the noise: I design experience architectures that reduce complexity and focus on clear, high-conversion user journeys.

*/