IU Fernstudium Website
[x]
IU FERNSTUDIUM
Marketing Website
From 2020 to 2023, I worked as a UX Designer on the website marketing team at IU Fernstudium, a leading German online university. IU is a dynamic institution in the personal development and private education sector, with over 4,000 team members and more than 100,000 students. In this cross-functional, agile environment, I collaborated closely with developers and product owners. My focus was on developing tools to help users easily find the study program that best matched their needs, ensuring a seamless and user-friendly application process.
//AGILE //CROSS-FUNCTIONAL //USER NEEDS
[01]
DESIGN YOUR DEGREE
Custom Program Builder
Design Your Degree was a concept project focused on creating a customizable study experience, allowing users to select most of their course modules. The tool was designed mobile-first, featuring an intuitive drag-and-drop interface and incorporating gamification elements to enhance engagement and joy of use. In addition to empowering prospective students, the tool also enabled the university to collect valuable user data before application, supporting our business strategy centered on personalized counseling by study advisors. Although the concept received positive feedback, it was not implemented due to academic constraints within the university.
//GAMIFICATION //JOY OF USE
[02]
UPLOAD PAGE
Documents upload
Applying to university can feel complex and overwhelming, so we developed an interactive, user-friendly upload page to simplify the process. This platform offers clear, step-by-step guidance and lets users know exactly what is needed to move forward in their application.
The primary goal of the page is to provide immediate, transparent feedback on each user’s progress. Key features include the ability to seamlessly switch to a mobile phone and capture document photos in real time. Additionally, a dynamic panel slides up from the bottom of the page to review and confirm all uploaded data, ensuring applicants can confidently complete this crucial step of their academic journey.
//USER GUIDANCE //FORMS
[03]
LOAN CALCULATION TOOL
Custom Program Builder
One of the main reasons people hesitate to invest in their personal development is the challenge of finding the right resources. To simplify the process, we developed an interactive tool that uses gamification to make a complex topic easy and engaging for users. By answering just 14 questions, users are guided to the most accessible ways to finance their education, while we also collect valuable data to further improve our offerings. This approach ensures tailored recommendations and a more user-friendly experience for anyone exploring their educational opportunities.
//USER NEEDS //GAMIFICATION
STUDY PROGRAMS COMPARISON TOOLS
[04]
Documents upload
Searching for the right educational path can be a challenging task, often taking users anywhere from one month to a year to complete the entire process. Another tool I've designed to aid in this process is a study programs comparison tool. This tool allows users to compare up to five study courses, considering factors such as financing, application conditions, and career opportunities. The tool has undergone multiple iterations and extensive user testing. Usability tests consistently show that users appreciate having this comparison feature and find it highly valuable in their decision-making process.
//USABILITY TEST //MOBILE-FIRST
[05]
ANERKENNUNGSTOOL
Credit recognition tool
This mobile-first tool helps prospective students understand how much time and money they can save by recognizing credits from previous education or work experience. With engaging gamification elements and instant feedback, users can quickly see their potential savings and receive personalized recommendations for study programs that maximize these benefits. Positive feedback from both quantitative and qualitative testing has driven multiple successful iterations.
//USER NEEDS //GAMIFICATION
